Performance Marketing Manager
FULL TIME | LAHORE
Grocer App is looking for a talented Performance Marketing Manager to keep track of the company’s market growth by identifying the needs and trends prevalent amongst target audience; and implementing strategies to improve the overall brand-awareness.
The Performance Marketing Manager will be responsible for designing, managing and regularly optimising online performance marketing channels with the objective to rapidly grow the monthly volume of new and repeat orders.
In this role, you will:
Develop a Performance Marketing Strategy that aligns with the overall marketing plan and reflects our brand values and culture
Convert the strategy into an actionable plan with clearly defined ROI and KPIs
Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channels (Google Search, Display, Facebook Ads, Adwords, etc) and content types such as Search, Content, Video, etc.
Source and implement the most effective keywords, measure keyword performance, and optimize campaigns based on them.
Work across teams for campaign development and planning to drive growth
Analyse, learn and iterate strategy to constantly improve advertising effectiveness, optimise spend and ensure volume growth exceeds CPA growth
Produce and present regular reporting and insights on all aspects of Performance Marketing
Continuously manage and prioritize the SEO roadmap to ensure organic reach as well as optimise paid channels in terms of rank, referral volumes and conversions
Stay up-to-date with digital technologies; Establish relevant practices and procedures.
Keep up-to-date with audiences’ preferences and proactively suggest new marketing strategies/campaigns.
The ideal candidate will:
3+ years of experience as a Performance Marketer
Experience with managing B2C campaigns
A thorough understanding of and experience with SEO and SEM
An analytical mindset and command on marketing and web analytics tools
Experience in setting up and optimizing campaign effectiveness on varied platforms
About the employer:
GrocerApp is a local mobile e-commerce platform that is transforming the shopping experience for people like you, by bringing the mega store in your pocket. We aim to bring you the best and most healthy items at the most economical price. To do so, we leave no brick unturned. Users can order through the app and get everything delivered to their doorstep, quickly.
PKR 130,000 - PKR 230,000
Details not available