Marketing Manager

FULL TIME | ISLAMABAD

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DAO Proptech (Pvt) Ltd. is looking for an exceptional Marketing Manager to join their team in Islamabad.

DAO Proptech is a property technology startup that facilitates investment in real estate.
With the aim to democratise real estate investment, DAO has partnered with Real Estate giants to
make micro-investing available to the masses.

As a Marketing Manager at DAO, you will be leading all marketing initiatives from digital
marketing to content creation and PR.

In this role, you will:

  • Develop strategies and tactics to get the word out about the company and drive qualified traffic to their front door and website 

  • Deploy successful marketing campaigns and own their implementation from ideation to execution 

  • Manage the team and coordinate all marketing activities 

  • Act as the Brand manager for the company and its projects 

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting etc. 

  • Produce valuable and engaging content for the website and blog that attracts and converts target groups 

  • Build strategic relationships and partner with key industry players, agencies and vendors 

  • Prepare and monitor the marketing budget on a quarterly and annual basis 

  • Oversee and approve marketing material, from digital to physical collateral 

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals 

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

The ideal candidate will:

  • Have demonstrable experience in marketing together with the potential and attitude required to learn 

  • Demonstrate proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate across channels 

  • Have solid knowledge of website analytics tools and familiarity with graphic design and animation tools 

  • Have experience in setting up SEO Strategy 

  • Be up-to-date with the latest trends and best practices in online marketing and measurement techniques 

  • Have the ability to work independently and be proactive

About the employer:

DAO Proptech is a property technology startup that facilitates investment in real estate.

With the aim to democratise real estate investment, DAO has partnered with Real Estate giants to
make micro-investing available to the masses.

Compensation

Salary:

Other benefits:

PKR 100,000 - PKR 150,000

DAO is currently offering 1 flexible (work from home) day a week
It is in the process of implementing health benefits, gratuity, and provident fund
PTO (12 leaves, with plans to increase bereavement+maternity), LWOP, Government holidays off