Develop a Performance Marketing Strategy that aligns with the overall marketing plan and reflects our brand values and culture Convert the strategy into an actionable plan with clearly defined ROI and KPIs Plan and drive campaign strategy and direction by crafting, launching and optimizing campaigns across multiple online channels (Google Search, Display, Facebook Ads, Adwords, etc) and content types such as Search, Content, Video, etc. Source and implement the most effective keywords, measure keyword performance, and optimize campaigns based on them. Work across teams for campaign development and planning to drive growth Analyse, learn and iterate strategy to constantly improve advertising effectiveness, optimise spend and ensure volume growth exceeds CPA growth Produce and present regular reporting and insights on all aspects of Performance Marketing Continuously manage and prioritize the SEO roadmap to ensure organic reach as well as optimise paid channels in terms of rank, referral volumes and conversions Stay up-to-date with digital technologies; Establish relevant practices and procedures. Keep up-to-date with audiences’ preferences and proactively suggest new marketing strategies/campaigns.